Olaf directs several of Premium’s largest accounts. Since his arrival in 2006, he has
acquired several high priority accounts that enable us to reinforce our presence in
major mass and specialty retailers nationwide.
Olaf brings more than 20 years of major consumer product goods experience where
he managed national and key regional accounts for a major international toy
manufacturer, including responsibilities for global in-store execution. Highlighting
Olaf’s expertise with in-store execution is his direct responsibilities for managing
multiple service teams from 400 and up to 900 merchandising representatives, while
consistently maintaining a steady 98% average store completion rate.