Olaf directs several of Premium’s largest accounts. Since his arrival in 2006, he has acquired several high priority accounts that enable us to reinforce our presence in major mass and specialty retailers nationwide.

Olaf brings more than 20 years of major consumer product goods experience where he managed national and key regional accounts for a major international toy manufacturer, including responsibilities for global in-store execution. Highlighting Olaf’s expertise with in-store execution is his direct responsibilities for managing multiple service teams from 400 and up to 900 merchandising representatives, while consistently maintaining a steady 98% average store completion rate.