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PAT LOCKRIDGE, VP - Business Development

Pat joined Premium in 2007 and leads the efforts of our Wal-Mart Team. In addition to working with Wal-Mart, Pat is focused on growing Premium's business in the food, drug, mass and convenience trade channels.

Prior to joining Premium, Pat had 23 years of consumer packaged goods experience, spending his first 14 years with a Fortune 100 CPG company where he was responsible for managing both a direct sales force and a broker network. Pat also led the retail initiatives for a large service company.

Pat's experience is in helping manufacturers derive a measurable return on investment from their retail expenditures. He has built or managed 25 dedicated retail teams which were customized to the unique and exacting specifications of each client.

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